BMW overtakes Toyota as most valuable car brand

[petrolhead]

According to a recent Millward Brown survey, BMW is the most valuable automotive brand.

The company surpassed last year's winner, Toyota, with an estimated value of $21.82 (€16.52) billion. Toyota, while second, was valued at $21.77 (€16.48) billion. Due to the economic downturn, both companies had lower valuations than last year.

Honda came in third with a value of $14.30 (€10.83) billion, Mercedes was fourth with $13.74 (€10.40) billion, and Porsche was fifth at $12.02 (€9.10) billion.

The big gainers were Volkswagen (up 20 percent) and Ford (up 19 percent), while the big losers were Porsche (down 31 percent) and Toyota (down 27 percent).

World's most valuable car brands in $ billion; (rank in top 100)

1. BMW $21.82-- (25)
2. Toyota $21.77 -- (26)
3. Honda $14.30 -- (46)
4. Mercedes $13.74 -- (53)
5. Porsche $12.02 -- (65)
6. Nissan $8.61 -- (86)
7. Ford $7.04 -- *
8. VW $6.99 --
9. Audi $3.62 --
10. Renault $3.26 --

Source: WCF

[Bruno]

crap... this is BS

[Haissam]

carlos slim can buy the top 3 :D

[SSense]

Millward Brown :ghey: Who the hell is Millward Brown :cursing:

[Wazif]

http://www.millwardbrown.com/Home.aspx



At Millward Brown, we’re passionate about brands. As a leading global research agency specializing in advertising, marketing communications, media and brand equity research, we’ve been in the business of brands for more than 35 years.
We’ve helped our clients build strong brands and services through research-based consultancy and today, we continue to push the boundaries of marketing research and brand consulting.

Our focus on all things “brand” is fueled by our clients’ expectations for success and our own appetite for challenge, insight, solutions and innovation. With 78 offices in 51 countries, we work with 90% of the top 100 global brands and as a result we truly understand the importance of both a global and local focus. From Europe to Asia to the Americas; automotive to technology; communications assessment to brand performance and marketing accountability; we’re there. We have the people, passion, portfolio and proven success to be trusted advisors in managing your brand assets.

[reak6ion]

Wirelessly posted (BlackBerry9000/5.0.0.592 Profile/MIDP-2.1 Configuration/CLDC-1.1 VendorID/302)

Sounds reliable,,,