Centenary leitmotif and new BMW Group corporate identity.

The motto of the BMW Group’s centenary celebrations is THE NEXT 100 YEARS.

Throughout its history, the BMW Group has been a pioneering force with a clear focus on the future. This same approach will also be at the centre of its centenary activities, which first and foremost shine a light on what lies ahead.

This commitment to the future and to progress is clearly expressed in the new corporate identity and website. The corporate identity includes a new emblem, which consists of three interlinking triangles that combine to form an arrow. The four elements in the design represent the four key characteristics of the BMW Group: Responsibility, Trust, Pioneering Spirit and Success. They also reflect the diversity of the company, its brands and its employees.

The BMW Group website, BMW Group - English, has been comprehensively updated, with new technical features and contents delivering the full range of the latest forward-looking online communications.


Centenary Event on 7 March 2016.

On 7 March 2016 – one hundred years to the day since BMW AG was entered into the commercial register – the BMW Group will launch its centenary activities.

On the morning of 7 March, the new BMW Group Classic building in Moosacher Straße 66 will open its doors for the very first time, welcoming international journalists to a press conference giving details about the centenary. Moosacher Straße 66 is a significant address as it is the place where the company first began.

In the afternoon of 7 March, around 2,000 guests from the world of business, politics, research, society and the media will be welcomed to the Munich Olympic Hall along with selected dealers, suppliers and associates. Here, a multimedia show will take them through the key moments in the BMW Group’s history and present the company’s interpretation of future premium mobility. The event will culminate in the unveiling of a Vision Vehicle created by the core brand, BMW: the BMW VISION NEXT 100.


Centenary Event: Streamed to associates around the world.

The BMW Group’s success would never have been possible without the commitment of its employees. As a global organisation, the Group employs more than 122,000 people at 140 locations around the world. Almost all of them will have the opportunity to come together to watch the show at the Munich Olympic Hall, when it is streamed live to their facility as part of their own local event. In addition, many markets around the world will be running their own events to mark the centenary. One very special experience will be the live broadcast to Munich’s Allianz Arena, where over 30,000 employees from the various sites and offices across the city will be watching the launch event as it unfolds. For BMW Group employees, one highlight will be the Associates’ Symbol. This will be revealed right at the start of the kick-off event and consists of a whole host of portrait photographs of employees from around the world, which were submitted in the run-up to the event.